Widget Manufacturing Case study Example | Topics and Well Written Essays - 500 words

Gadget Manufacturing - Case Study Example rom interests in Mexico, yet were influenced by the worldwide downturn which decreased the Mexico GDP from a normal of 2.3 percent to a †6.5 percent. Notwithstanding the I.M confirmation that the firm will have elective strategies to diminish the FX in costs, for example, finance, buying, and rent costs, there are significant dangers included, which Arnold needs to address. In the wake of putting resources into Mexico, the gadget organization will encounter three kinds of cash instability dangers, which incorporate exchange introduction, interpretation presentation and financial introduction. The three significant dangers are not shrouded in the IM confirmation and consequently Arnold’s concerns are consistent and legitimate. In preceding contributing, the Widget Manufacturing capital administration ought to break down the capital ventures engaged with a bigger point of view. The principle point of the capital supervisory crew is to guarantee that the estimation of the firm increments continuously and to maintain benefit. Consequently, Arnold ought to consider a few different factors other than the cash instability (FX rates); the variables to be considered incorporate, however not constrained to, Support capital, liquefaction esteem, account receivables and payables, and general dangers. Bolster capital is the advantageous assets that are required to upgrade efficiency of the standard capital; they incorporate framework, work, the executives and so on. Prior to contributing, Arnold ought to think about how conceivable it is, regardless of whether Widget Manufacturing will locate the ideal laborers, the executives, and adequate foundation system to help the proposed adventure. So also, he ought to think a bout the liquefaction/resale estimation of the speculation, following the flourishing unsteady economy at the hour of dynamic; almost certainly, the capital will deteriorate after venture. The hazard requires an indepth investigation of Mexico market to guarantee that the business withstands the opposition and draws in a sensible liquefaction esteem if there should be an occurrence of breakdown. Also, creditor liability and record receivables

If the gold standard was in use today, would it hinder economic growth Essay

The best quality level alludes to a fiscal framework wherein the unit of record of cash will be fixed with the heaviness of gold. There are numerous individuals who contend that the highest quality level ought to be executed to cut down the expansion. By fixing the flexibly of cash with gold, the administration won't have the option to give cash without having gold available for later. In any case, then again, there are specialists who contend that by fixing the flexibly of cash with gold, monetary development will be thwarted as the measure of gold accessible on Earth is constrained (Mises, 2009). This paper will show that the highest quality level will upset financial development. I’ll right off the bat contend that there is a constrained measure of gold in this world. Furthermore, monetary development is viewed as restricted. In conclusion, the measure of trade will in the end arrive at a level equivalent to the gold property by the national bank of the nation. Financial development will be impeded if the best quality level is applied as there is a limited measure of gold on the planet. Monetary development requires that there ought to be adequate liquidity in the framework. By holding fast to the highest quality level, monetary development will be prevented as to flexibly more cash, the administration will initially need to purchase gold. (Skousen, 1997) Secondly, financial development supposedly is boundless. This doesn’t supplement with the highest quality level, as the measure of gold is restricted on the planet. On the off chance that financial development is to be boundless, at that point there must be sufficient cash flexibly to back it. The best quality level makes to hard for governments to give cash, which in reality restrains monetary development. (Cagan, 1982) In conclusion, if the estimation of the dollar is restricted by the measure of gold, at that point measure of trade would arrive at a level equivalent to the gold property. All together for more cash to be given, the administration would need to buy increasingly gold to back the expansion in dollars gave. All the three focuses composed above are impacted by the single factor that the flexibly is restricted, while the interest for gold is by all accounts boundless. (Cagan, 1982) Another issue with the highest quality level is the means by which to figure out what weight of gold will equivalent to one unit of record. Besides, the best quality level can be self-destructive for creating economies. Creating economies should purchase gold to back their monetary development, which may as of now be to costly to purchase for them. As of now, these economies can fund it through a spending shortage. In addition, in what manner will the highest quality level have the option to deal with the speed and multifaceted nature of today’s money related exchanges? In conclusion, on the off chance that the world movements to a best quality level, at that point all the legislatures should consume immense measure of fiat cash to make sure that the cash gracefully equivalents to the measure of gold in the economy. Eichengreen and Marc) all in all, I accept that in spite of the fact that by clinging to the best quality level the degree of swelling will descend. Be that as it may, the monetary development of a nation will be thwart. The significant purpose behind this is the constrained flexibly of gold. Moreover, if the highest quality level is executed the costs of gold will shoot up, making it progressively hard for creating economies to grow up. In conclusion, the legislature should consume colossal measures of fiat cash to ensure that the there is no additional cash in the economy.

Sample Sociological Methods on Ethnicity

Sample Sociological Methods on EthnicityAn essay or a sample sociological method on ethnicity can be a great tool for writers looking to craft a sociology or social studies essay on ethnicity. A sociological method on ethnicity may involve anything from a study of culture, language, kinship, or nationality, to specific demographics, or quantitative study of certain ethnic groups or countries, to an ethnographic study.Every ethnography is unique perspectives on a particular type of human behavior, culture, or sociocultural phenomenon. Sociologists look at history, languages, and ways of life to discover patterns of behavior, and find out what is unique to individuals and cultures. By analyzing culture through observation and personal research, a writer can gain a deeper understanding of the patterns and factors that affect their views of their specific field.One advantage to writing a piece of sociological essay on ethnicity is the diversity of the topics covered in the field of study , which can make each writer look at the world differently. It can also help a writer who is attempting to explore many types of questions or issues with a short research paper.Some writers who have been writing for years without practice will find their own sociological methods on ethnicity to be difficult. These writers may want to consider taking a short course in sociology before they attempt writing a sample sociological method on ethnicity.Some research papers are written to gain a deeper understanding of sociological methods, focusing on culture, languages, or social histories, rather than being more on the cultural histories. A sample sociological method on ethnicity can also be tailored to students' needs. Some writers who are looking for a single article to help them work toward a specialization might find it easier to write a sample sociological method on ethnicity for an undergraduate class than it would be to write one for a doctoral dissertation.The ability to understa nd these topics will also benefit a writer who is just starting out. Whether a writer is writing an article for a dissertation or a journal article, this ability to comprehend complex questions and theories are a key element to any research report.Writing a sociological method on ethnicity is a great way to gather information for a research paper, especially if the writer is seeking a specific topic for their research. It can also serve as an interesting supplemental project, helping the writer to develop a stronger understanding of the field. This is a great time to really dig into an essay on the sociology or social studies, working with the experience and knowledge gained by previous writers who have penned similar pieces of their field.Writing a sociological method on ethnicity can be a good, if brief, way to write a short research paper on the sociological or social studies. Take a look at a sample sociological method on ethnicity before you begin a dissertation or a research p aper.

Stereotypes Essay examples - 970 Words

Stereotypes Pretend you are driving along on the highway. You see a person on the side of the road having car problems. This is person is wearing an Armani suit and driving a Porsche. The next day, you encounter the same incident but, this time, it is a man wearing baggy jeans with holes in them, a dirty shirt and he looks very unclean. Would you be more likely to stop for the man in the Armani suit, or the the second man? I know that I would stop for man #1. The reason I and most of our society would do so, is because we have a horrible habit. The habit is unintentional and we do it not meaning to hurt anybody This habit is stereotyping people by the way they look or talk based on what society considers normal. In the book, To Kill a†¦show more content†¦Being a proper lady, Aunt Alexandra does not want the town ladies to think that she was raising her niece to be a tomboy. Therefore, she has Scout put on a facade. Against her will, Scout does everything a typical polite girl would do. She serves the ladies, wears a skirt, and brushes her hair. Scout goes through this tremendous effort because she does not want to be known as a tomboy simply because she would choose to climb a tree rather than bake a pie. Scout is able to make a deception. Should she change her ways to prevent getting a bad name or should she stick to her beliefs and deal with being called a tomboy. Unfortunately, Scout ignores her morals and changes her ways. Scout is not the only character having to rise above stereotypes. Her father, Atticus, must do so as well. Atticus, a white man, is asked to be a lawyer for Tom Robinson, a black man accused of raping a white girl, Mayella Ewell.. After carefully examining evidence, Atticus realizes that Tom Robinson is 100% innocent. Therefore, Atticus goes to court, where he stands up for a black man in front of a white jury. Atticus gives sure proof arguments and evidence to prove that Robinson is innocent. Unfortunately, after a long recess, Robinson is found guilty of rape. Because Atticus stood up for the truth, and went against his own race, he is stereotyped as a traitor and a blacks lover by the Ewells.. It is truly unfortunate that both Atticus and hisShow MoreRelatedStereotypes And Stereotypes Of Stereotypes1660 Words   |  7 Pagesand Usage of Stereotypes on Individuals On an average day, one might turn on the television to a variety of shows. Some may display a husband coming home from work to a meal cooked by his wife, and others may show a blonde girl proving her lack of common sense. Nevertheless, this comes to show how commonly it occurs that stereotypes are presented in our daily lives. Stereotypes are considered to be widely generalized perceptions of particular groups of people. There are stereotypes in regards toRead MoreStereotypes And Stereotypes Of Stereotypes771 Words   |  4 PagesStereotypes: â€Å"...a fixed, over generalized belief about a particular group or class of people.† (Cardwell, 1996). Stereotypes create an unconscious perception on a group of people. Generalization ignores differences between individuals; therefore we pass assumptions towards others that may not be accurate. Stereotypes enables us to respond quickly to situations because we may have had similar experiences before. The use of stereotypes is an inv oluntary way we simplify our social world; they reduceRead MoreStereotypes And Stereotypes Of Stereotypes1357 Words   |  6 Pagesthing is known as a stereotype. Everyone has a stereotype of someone or something, whether they know it or not. It has become more common to have stereotypes in today s world. Human beings tend to settle on fixed images about races or cultures, and in doing so, assume, due to stereotypes, that they are endangered by all understood in that group. Such attitudes are dangerous, and spread violence across cultures. Every race and culture is characterized by stereotypes. Those that are stereotypedRead MoreStereotypes And Stereotypes Of Stereotypes1362 Words   |  6 PagesINTRODUCTION: In today’s world stereotypes play a huge role. Stereotypes are constantly discussed and spread among members of a society, and usually have a negative message. It is commonly said that a world without these stereotypes is how the world should be. However, this is unachievable. As harmful as a stereotype can be, it is necessary and it is a part of all of our lives. Stereotypes are inevitable and present in all places and therefore are a factor in all human beings lives whether they knowRead MoreThe Stereotypes Of Stereotypes And Stereotypes977 Words   |  4 PagesBreaking Stereotypes The labeling or stereotyping of different races often define how they are supposed to act, think, and conduct themselves within society. Stereotyping can have an extremely negative effect on individuals in a particular ethnic group that have a real potential to become something better than what their labels define them as. Stereotypes such as all Native Americans are uneducated and lazy, or all Caucasian people are racists, are assumptions that can cause hatred between racesRead MoreStereotypes And Stereotypes Of The Media997 Words   |  4 Pagesbitch.† said Bette Davis. Stereotype is one of the big issue in our world right now. This quote refers to one of the categories of stereotype that is gender stereotype. As an chinese indonesian I have some experience of being stereotyped just because of my race. The media has 2 side view of media, on the one side it helps people educate about stereotype and on the other side it also promotes stereotype.Stereotype is something that n eeds to stop, this is because stereotype gives people a misinterpretationRead MoreThe Impact Of Stereotypes And Stereotypes1178 Words   |  5 Pages The Impact of Stereotypes Stereotype: 1. A widely held but fixed and oversimplified image or idea of a particular type of person or thing. 2. A person or thing that conforms to a widely held but oversimplified image of the class or type to which they belong. Stereotypes are one of the most common issues, today and throughout history, that cause our nation to be divided. It has a problem inside and out of country. Stereotypes range from false guarantees to bad interpretations. According to FacingRead MoreStereotypes And Film Stereotypes1311 Words   |  6 PagesStereotypes and Films This week, in Chapter 5 The Perceptual Context, we covered stereotypes. Stereotypes typically refer to membership in social categories such as sex, race, age, or profession, that are believed to be associated with certain traits and behaviors, as noted by Neuliep (2015). Stereotypes can often stem from an individual’s own perception and form one’s cultural upbringing. The film I am covering, as it relates to stereotypes is Think Like a Man. Think Like a Man is about four womenRead MoreThe Stereotypes Of Racial Stereotypes Essay1524 Words   |  7 PagesRacial stereotypes have always been a serious issue in society. The stereotypes impact many aspects of our life. We more or less get carried away by our perceptions toward race, and judge people in a certain frame unconsciously, as Omi set forth in In Living Color: Race and American Culture. Taken by Hilary Swift, this photo presents an African American woman, waiting for a bus that can take her to the Kitchen of Love, a food pantry that located in Philadelphia aiming to feed people suffering fromRead MoreStereotypes And Stereotypes Of Stereotypes1765 Words   |  8 PagesStereotypes can be defined in several ways and are typically used in a negative or positive manner. Stereotyping according to Neuliup, J.W., (2012), â€Å"is referred as the memebership in social categories such as sex, race, age, or profession that are believed to be associated with certain traits and behaviors.† It may also refer to the belief that one holds against another person or groups of people from a given ethnic group. Stereotype’s has been known to be used in many films across the globe

Figurative Language And Literary Devices - 911 Words

Many different forms of figurative language I used throughout the story to exhilarate the irony. The opening description of Ethan is full of ironic expressions. Figurative language is also used to the describe reactions to events in the story. The author is very descriptive in this short story. The use of figurative language aids in description of events, the setting, mood, and characters’ appearance and response. Edith Wharton, the author, use of literary devices allows the story to come alive and to also require the reader to think deeply about the true meanings. In the beginning the author describes how she became to know the protagonist, Ethan Frome. The narrator stated that Ethan was â€Å"the most striking figure in Starkfield, though he was but the ruin of a man†. This expression is very ironic. One can tell the beauty he once had, although he has had a hard life that has physically took a toll on him. â€Å"It was the careless powerful look he had, in spite of a lameness checking each step like the jerk of a chain.† The narrator is describing his appearance and the way Ethan walks. The fact the narrortar states that he has a careless and powerful looks contradicts the end of the statement. At the end of the statement, states that he walks abnormally, as if he is in pain or have some sort of physically problem that does not allow him to walk correctly. Irony is also found in the very in of this short story. Ethan and Mattie believed they loved each other so much that it wasShow MoreRelatedThemes Of Eleven By Sandra Cisneros And On Turning Ten997 Words   |  4 Pagesmultiple literary devices to achieve the theme of aging. In Eleven Sandra Cisneros uses figurative language, symbolism and mood to create the theme of aging. While in On Turning Ten the author uses word choice, figurative language and mood. The two of these authors use these literary devices to add to the theme but in different ways. These short stories both compare and contrast in their ways of achieving the theme of mood through figurative language. Sandra Cisneros uses multiple figurative languagesRead MoreFigurative Language And The Language1305 Words   |  6 Pagesphenomena, one of which is figurative language. It is a person’s way to saturate the mind with profound thoughts centered around its meaning. It has an interesting background, covers a wide array of literary devices, is applied within different types of writing, and people employ these devices within their daily language. Figurative language is a constructive way to communicate ideas using expressions, unlike its opposite idea which is literal interpretations. â€Å"Figurative language, in comparison, usesRead MoreA Rose For Emily Literary Analysis875 Words   |  4 PagesAdopting new ideas allows for both the individual and society to progress. William Faulkner packs the short story â€Å"A Rose for Emily† with different types of literary devices that describes the fight against change in the post-U.S. Civil War South. Faulkner’s story takes place in the Southern town of Jefferson Mississippi in the late 1800’s, early 1900’s. The symbolism of the primary characters (Emily Grierson, her father and the Grierson estate) chronicles how difficult change is in Jefferson. AssumingRead MoreAnalysis Of The Interlopers By Saki1354 Words   |  6 PagesSilent, but Deadly â€Å"Twinkle, twinkle, little star†¦ like a diamond in the sky† is a simile that everybody knows from a young age; figurative language is everywhere but it is always hidden with a meaning behind it. Figurative language draws readers in because of the polar ends, and formally it is known as â€Å"language that is not literal, but rather uses figures of speech to convey meaning.   Figures of speech often come in the form of similes, metaphors, hyperboles, alliteration or personification†(TrombleyRead MoreTo Kill A Deer By Carol Frost And Traveling Through The Dark903 Words   |  4 Pagesare critically contrasted as well as reviewed for macro correlation. The beseeching of the poems comparison is lead under the literary devices of Imagery, Figurative Language, and Diction; Carol Frost and William Stafford in each of their works establish an undeniable illusion to the cycle of nature along while crafting a niche of segmented actuality. The literary device of Imagery is fantastically used in both poems to ensemble the structure of the work. Carol Frost brilliantly provides her readerRead MoreFigurative Language854 Words   |  3 Pagesï » ¿Figurative Language Introduction Figurative language is used to create a special effect or feeling. It is characterized by figures of speech, language that compares, exaggerates, or means something other than what it first appears to mean. A figure of speech is a literary device used to create a special effect or feeling by making some type of interesting or creative comparison. This paper will define and give examples of ten types of figurative language. Types of Figurative Language AnRead MoreRomeo And Juliet Lesson Plan1619 Words   |  7 Pagesact and pages): Romeo and Juliet Scene 1 Act 3 Essential Question: What are the consequences of learned hatred? Grade level: 9 Common Core Standard Specifically Addressed:CCSS Craft and Structure 4 Objective for lesson: SWBAT evaluate the language that Shakespeare uses and determine whether or not deeper meaning exists in some of his word choices. Learning Experience Sequence: 1. AS: Upon entering the classroom, some hard to understand phrases from Romeo and Juliet will be written on theRead MoreLanguage Study: English1203 Words   |  5 Pagesï » ¿At a first approximation, language means any system of symbolic signs used for social intercommunication, that is to say, any system of signs which serves to express and communicate ideas and feelings and content of consciousness. Below are a few examples: Idiom is a faulty style construction of language, which can give rise to ambiguity, multivocality, confusion. Example: Sick as a dog. Analogy is the correspondence and resemblance between two or more events, objects, concepts; it can be theRead MoreEssay on To an Athlete Dying Young Poetry Analysis748 Words   |  3 Pageswill not have to go through the pain of watching their fame disappear or whither out with time. In this poetic masterpiece, Housman pulls together figurative language, sound devices, and structure to illustrate that glory is fleeting through a majestic poem that will be remembered for many years. Figurative language consists of many different devices including metaphors and similes which are often used in poetry like â€Å"To an Athlete Dying Young.† Metaphors compare unlike things but does not use likeRead MoreLiterary Analysis Of A Midsummer Nights Dream1644 Words   |  7 PagesA Midsummer Night’s Dream Literary Analysis In the play A Midsummer Night’s Dream the writer William Shakespeare uses many types of figurative language and literary devices to reinforce the major themes of the play. Throughout the play the major theme is love. Readers know this due to how in the play the main conflict is love. The types of figurative language and or literary devices that William Shakespeare uses in the play to reinforce the themes are personification, symbolism, and clichà ©s. A good

Enron the Nigerian Barge Deal - 2218 Words

April 4, 2006 0 1 Introduction: The Nigerian Barge Deal Enron Corporation was an energy company based in Texas and created when InterNorth acquired Houston Natural Gas Company in 1985. Enrons growth was fast, it was named \Americas Most Innovative Company for six consecutive years and it soon became the seventh largest company in the United States, until its bankruptcy was declared in 2001. Accounting fraud, money laundering and conspiracy are some of the charges which Enron stood accused of in a series of scandals that nally came to a head in the largest bankruptcy in history. One of these scandals was named the Nigerian Barges case ([Fleischer1, 2005]). Enron tried to sell an interest in three power-generating barges in the coast of†¦show more content†¦Merrill Lynchs main interest was to accommodate a very important client, as Enron paid millions in fees to Merrill 2 Lynch ([Glisan, 2003]). Furthermore, it can be considered that there was an agreement between Enron and Merrill Lynch in this contract, since the latter accepted the o er and all the conditions of the former. The second requirement that needs to be fullled by the parties in the contract is the consideration, which species what is exchanged, i.e., as commented in [Cornell, 2005], \the bene t or detriment which a party receives which reasonably and fairly induces them to make the promise/contract. Consideration can involve a wide group of things, everything that has a value and is involved in the contract. Money is one of the main factors. The contract between Enron and Merrill Lynch allowed Enron to perceive seven million dollars from Merrill Lynch, which acquired an interest in the three barges in Nigeria. Those millions of dollars helped Enron to in ate its earnings since that transaction was considered by Enron as a sale, and not as a loan. This constitutes the main problem of the contract, since the prosecutors were essentially charged for not following basic accounting rules. Consideration of the contract also includes the interest that Merrill Lynch purchased, including the 22:5% of prot that Merrill Lynch made. Finally, Andrew FastowsShow MoreRelatedThe Corporate Culture Of Enron1474 Words   |  6 PagesHow did the corporate culture of Enron contribute to its bankruptcy? The Enron Corporation was an energy trading and utilities company that eventually failed due to the discovery that Enron was hiding large debts and losses in financial documents. â€Å"Through its subsidiaries and numerous affiliates, the company provided products and services related to natural gas, electricity, and communications for its wholesale and retail customers† (Ferrell, Fraedrich Ferrell, 2015, p. 486). A company’s corporateRead MoreEnron Corporation : The Biggest Gas Transmission System Essay1081 Words   |  5 Pages The Enron Corporation started in 1985 by Kenneth Lay and was the result of a merger between Houston Natural Gas and InterNorth Corporation (Madsen Vance, 2009). Enron had the biggest gas transmission system in the U.S which consisted of a network of 38,000 miles of pipeline (Giroux, 2008). After the addition of Jeffrey Skilling, Enron transformed itself from a producer and distributor of natural gas to a trading company (Chandra, 2003). Enron lobbied hard for deregulation and was capableRead MoreEnron And Corporate Culture Of Enron1322 Words   |  6 PagesIntroduction In 1985 The Enron Corporation came into existence after a successful merger between two gas pipeline companies. The company nurtured a very competitive culture, which encouraged employees to win at any means necessary. Enron’s culture led employees to â€Å"cast loyalty and ethics aside in favor of high performance† (Ferrell, p. 494). The executives of Enron covered up their increasing debt by using special purpose entities. Meanwhile, Enron continued to report increasing profits to theirRead MoreEnron Of The Sarbanes Oxley Act Essay1358 Words   |  6 Pages Enron was a U.S. based energy-trading company. At its height of operation in the early part of 2001, it was booking revenues of about $140 billion (Enron Ethics). At the end of 2001 it declared bankruptcy. The Enron bankruptcy was the largest corporate economic failure at that time, and still remains an example of how corrupt practices magnify in the long run. What led to Enron’s failure was primarily a la ck of ethics, and poor accounting practices. This scandal was one of the reasons that new regulationsRead MoreEnron : Questionable Accounting History1364 Words   |  6 PagesEnron: Questionable Accounting Leads to Collapse Enron, a provider of natural gas, electricity, and communications began when two large gas pipeline companies merged together in 1985. CEO Jeffrey Skilling, CFO Andrew Fastow, and Chairman Ken Lay worked diligently throughout the 1990s to build the company to be the largest most successful of its time. Having its name in Wall Street was becoming a norm for the company as it grew beyond all hopes and expectations. The company had become unstoppableRead MoreEnron And Enron Of Enron1781 Words   |  8 Pagesâ€Å"During the Enron debacle, it was workers who took the pounding, not bankers. Not only did Enron employees lose their jobs, many lost their retirement savings. That s because they were at the bottom of the investing food chain.† In July of 1985, Houston Natural Gas merged with InterNorth, to create Enron, and Kenneth Lay became CEO the following year. In 1989, Enron began trading natural gas commodities. In 1997, Andrew Fastow devised the first steps to hide debts and i nflate profits and one yearRead MoreEnron And Its Impact On Enron s Corporate Bankruptcy Essay1811 Words   |  8 Pages Enron was founded in 1985 by Kenneth Lay and by the mid 90s under the tutelage of Jeff Skilling, it was being touted as a revolutionary company that was destined to change the face of business and the energy industry. However, by 2001 it became clear that Enron’s astronomical growth and sustained profitability was built upon fraudulent grounds. The company was stashing debt but continued to report profits. Employees were taking huge risk and gambling exorbitant amounts and many were outright stealingRead MoreCase Study Enron Scandal5642 Words   |  23 PagesCASE 3 Enron: Questionable Accounting Leads to Collapse Once upon a time, there was a gleaming headquarters office tower in Houston, with a giant Tilted ―Eâ€â€" in front, slowly revolving in the Texas sun. Enron‘s suggested to Chinese feng shui practitioner Meihwa Lin a model of instability, which was perhaps an omen of things to come. The Enron Corporation, which once ranked among the top Fortune 500 companies, collapsed in 2001 under a mountain of debt that had been concealed through a complex schemeRead MoreEnron Tyco Case Studies2163 Words   |  9 Pagespractices came about because one corporation, Enron, took risks their company could not withstand without taking some rather extreme measures in its accounting to hide the risk. Tyco International went down a different path in that the CEO used corporate accounts as his personal bank account. He placed certain business associates on the Board of Directors to ensure his behavior would not be found out nor questioned. As corporate ethics goes, Enron and Tyco Internat ional are prime examples of badRead MoreAssessment Performance of Public Utility in Nigeria: a Study of Nepa9699 Words   |  39 Pagesas suppliers, consumers and employer can influence management to favour them over the taxpayers. As a consequence of these peculiar characteristics and many other factors, the Nigerian parastatals soon started making continuous losses and became financial burden on public resources. It is estimated that successive Nigerian Governments have invested up to 800 billion Naira in public owned enterprises and annual returns on these investments have been well below 10 per cent, and in many cases huge losses

Mcdonalds Marketing Strategy free essay sample

Designing a customer driven marketing strategy consists of four key components that when performed effectively allows the business to create greater value for its customers. These key components are: 1. Segmentation: Divide the total market into smaller segments 2. Targeting: Select the segment or segments the business is going to focus on. 3. Differentiation: Ensure that the business makes its product more desirable to its target market than all the others like it. 4. Positioning: Create an image for the product and position it in the minds of the target market. An effective customer driven marketing strategy also involves the design and implementation of a successful marketing mix. The marketing mix is a term used to describe the four main marketing tools (4Ps): 1. Product: McDonald’s places considerable emphasis on developing a menu which customers want. Market research establishes exactly what this is. However, customers’ requirements change over time. In order to meet these changes, McDonald’s has introduced new products and phased out old ones, and will continue to do so. 2. Price: The customer’s perception of value is an important determinant of the price charged. The danger of using low price as a marketing tool is that the customer may feel that quality is being compromised. McDonalds products range in price from its traditional products it also promotes a number of products below $2 and also offers a deli choice menu which are more expensive products containing more gourmet ingredients. 3. Promotion: There are three main objectives of advertising for McDonald’s they are to make people aware of an item, feel positive about it and remember it. The right message has to be communicated to the right audience through the right media. McDonald’s does its promotion through television, bill boards, radio and bus shelters. The prime focus of McDonald’s promotion campaigns is on targeting children. Some of the most famous marketing campaigns of McDonald’s are; â€Å"You Deserve a break today, so get up and get away- To McDonald’s† and more recently â€Å" I’m loving it†. 4. Place: Place encompasses the management of a range of processes involved in bringing products to the end consumer. McDonald’s outlets are very evenly spread throughout the cities making them very accessible. Dine in and drive through options make McDonald’s products further convenient to the consumers. McDonalds offers hygienic environment, good ambience and great service. Now McDonalds have also started giving internet facility. Question 2: Since the 1960’s McDonalds have lead the industry when it comes to customer driven marketing, however due to a slump in sales figures between 1997 and 2003 the fast food giant was forced to overhaul its marketing strategies in order to capture value from its customers and revive its brand loyalty. The main target segments for McDonalds are children, youth, and young urban family and have more recently been expended to include business people and healthy eaters. Recent studies have shown that kids reign supreme in a family when it comes to making decisions on fast moving consumer goods, i. e. takeaway food. Thus traditionally kids have been the main focus of McDonalds marketing strategies over the years. So to attract children McDonalds has the Happy Meal which comes with a small toy, and to make the Happy Meal more desirable to children McDonalds frequently enters into co-branding agreements with companies such as Disney, Hot wheels or Barbie to ensure the toy keeps up with the tastes and interests of children. Also at most outlets McDonalds provide a â€Å"play place† where children can play on equipment. This strategy is aimed at making McDonald’s a fun place to eat. This also helps McDonald’s to attract the young urban families wanting to spend some quality time while their children have fun at the outlet. Also to attract the young urban family McDonalds has released a â€Å"Dinner Box†, which allows the family to purchase a box which contains several meals at a discounted price making it more affordable to feed the whole family at McDonalds. To target the teenagers, McDonald’s has priced several products aggressively, keeping in mind the price sensitivity of this target customer. In addition, facilities like Wi-Fi are also provided to attract students. To Target the business person McDonalds has introduced â€Å"McCafe† facilities into most of their outlets and placed significant emphasis on their coffee being â€Å"cafe quality† offering to replace or refund coffee where the customer is not completely satisfied. Also Wi-Fi facilities are also aimed to attract business people who may want to do some work while they dine. Finally to attract the health conscience customer in recent years McDonalds has revamped its menu offering healthier choice options with all its meals, including happy meals, and also offering a range of heart tick approved meals which bear the Heart Foundation’s â€Å"Heart Tick of approval†. Also McDonalds now displays the nutritional value of its products on the packaging. Other steps McDonalds has taken to capture value from its customers include new burger system where all burgers are made to order, extended trading hours with more than a third of McDonalds restaurants now being open 24 hours and redecorating its restaurants with modern interiors. It is a combination of these marketing strategies along with quality of food and service in a clean, hygienic and relaxing atmosphere that has ensured that McDonald’s captures value from its customers and maintains a positive and long relationship with the customers.