An Investigation Into E-marketing Strategies That Could Be Applied to Literature review

An Investigation Into E-marketing Strategies That Could Be Applied to a Failing DVD & Rental Company - Literature review Example However this could be done by the promotion of the company through e-mail messages. The company has to structure a proper opt-in list through e-mail and make awareness to receipt of the emails. Network marketing is the fourth form in which the relationship would develop only within a specific network of people, both individuals as well as the company people. There would be less scope for this in case of the DVD rentals. Blogs may also be written about the brand to make awareness about the products or the various kinds of services so that the people get necessary feedback about the brand (McQuail, 2005, pp. 45-67). E-marketing on the other hand would be the new entrant in the group in which the marketing would take place by means of the internet, through the social websites or the other popular websites that people access. There are several reasons are contributing to the success of e-marketing. The authors like Davis and Abhor have recognised the worldwide acceptance of the credibili ty of information technology. The firms that are operating on a large scale find it easier to integrate their processes with information technology (Davis and Arbor, 1989, pp. 318–340). Studies have proved that the companies that have that have taken the help of the Database Marketing and Network Marketing and have integrated it with the e-marketing strategies have performed in a much better manner. The e marketing strategies can be best implemented depending on the age group that would access a particular website. For example the social networking sites like Facebook and Twitter would have acceptability among the young as well as the old people and therefore particular advertisements should be on the specific pages to... This paper stresses that Marketer’s around the world use a number of Technologies for their E-marketing strategies. Social Media is a powerful tool for E-marketing their products or services to specific groups. Business use different social media marketing platforms like Facebook, Twitter etc. to help their product reach the customers. This report makes a conclusion that nowadays most of the markets use Facebook online Marketing platform to target their customer segments. Facebook keeps updating their features year on year to improve their advertising portal, so that the business community adopts the platform for their marketing strategy. Over the year Facebook has been the most successful social media Technology. The e marketing strategies can be best implemented depending on the age group that would access a particular website. Pinterest is a content sharing service which allows their members to pin videos, images to their pin boards. It reminds us of the importance of such pictures and videos in reaching out to their customers. Text may convey a messed abut it is said that a picture has more impact as compared to text. The author of the report declares that E-mailing for E-marketing is not new in the Internet. Nowadays most of the companies try to avoid sending emails to their target customer because they donâ⠂¬â„¢t eventually grab attention of them. They either fall in the spam box or the customers delete them with a degree of annoyance. But using this company can gain information from them and do research on their part to know what works on their subscriber and what does not.

Modern railway developments Essay Example | Topics and Well Written Essays - 1250 words

Modern railway developments - Essay Example It is stated in the Wikipedia (n.d.) that modern railways are the outcome of the development that took place over the past 500 years, a time when railroads were made of wood and stone. England is the pioneer of the first railway system that marked the beginning of the modern railway system in the 1820s. The system was based on steam locomotive which continued to dominate the railway system till the next century. In the sixteenth century tramways or wagon ways were introduced that could transport coal to and from the mines. Bellis (n.d.) states that this technology was widely used in many European countries including England. By the eighteenth century these tramways or wagon ways had impressed the engineers with its great utility. It could carry huge tones of coal without damaging the roads. It was thus felt that the technology must be improved in order to gain maximum benefit out of it. Around 1760 wooden rails were replaced by iron rails to ease the friction between the rail tracks and the wheels. It was thought that the technology could be used for the transport of people from one place to another. This led to the development of the first passenger train in 1803. However greatest achievement in the modern railway development came with the invention of the steam engine. Samuel Homfray funded the development of the steam engine in 1803. This was the greatest achievement since the steam powered engines replaced the horse drawn trams and wagon ways. The first journey on a locomotive train was done in 1804 by 70 men along with 9 extra wagons and 10 tones of coal. The engine covered a distance of 9 miles in two hours. However the first successful railway emerged in 1825 which was called Stockton and Darlington Railway. The railway connected the town of Darlington to the ports of Stockton and was basically invented for the transport of coal to the docks. A little later a more powerful engine was designed by an English man George Stevenson. The